What is now an eight-year pre-Christmas tradition, The Flight Centre Travel Group ‘Slip-n-Slide’ became an unexpected viral phenomenon in December 2014. As stories and video footage of the outrageous event erupted around the world, many considered whether this display of extreme fun cemented the Brisbane-based company as the ‘world’s best place to work’.
When asked to explain their ongoing support for the event, many Flight Centre senior leaders agreed that the slide was an important part of company’s culture of fun and enjoyment, and many felt it played a vital role in celebrating the high performance of their teams.
With Flight Centre sporting over thirty years of success and high levels of employee engagement – you might ask the question…does having ‘fun’ at work produce real benefit to business?
You may think that fun and work don’t belong in the same sentence. However, recent research suggests that there are significant benefits for companies who embracing the ‘fun factor’.
At an individual level, there are many benefits of having fun in the workplace. According to Dr David Abramis, a psychologist with over thirty years of organisational research, people who enjoy themselves at work tend to have more positive relationships with co-workers, and are overall more productive in their work output.
The neurological benefits of fun on brain and body are powerful too. When people are having fun, their brains are more likely to be in a ‘reward’ state. This positive mindset programs the human brain to be more open to opportunities, change and collaboration; and less restricted by fear and stress.
In addition to these individual benefits, there is a range of evidence supporting the positive impact that fun has on organisational performance. According to Fortune’s ‘Top 100 Best Companies to Work For’ data, companies that consistently score higher in the ‘fun place to work’ category also outperform their peers for financial returns and low employee turnover.
Companies that focus on fun also appear to have higher levels of employee engagement, which is critical for driving discretionary effort and performance. Flight Centre Travel Group, widely known for its commitment to fun and celebration in the workplace (including global balls, employee benefits and incentive models), boasts an employee engagement rate of almost three times the Australian average.
Given the evidence linking the positive impact of enjoyment on performance, it seems foolish not to leverage the benefits of fun at work. But before you run off to install a slip-and-slide in your office – let’s first take a moment to consider what ‘fun’ at work really means. And does it hold the same meaning for every employee and company?
It’s true that the definition of fun can be very subjective – in a study by BrightHR, employee descriptions of ‘fun’ at work ranged from having regular social activities to having the ability to clock-off at a reasonable hour.
In addition to this, the study also found that social demographics like age and gender also had a significant impact on employee’s perception of the value of fun at work. Analysis showed that Gen-Y employees value having fun at work more so than older generations, and that 55% of women believed that workplace fun would have a positive impact on work performance, versus 45% of men.
Given these nuances, it is important to give consideration to the social culture of your office when planning your ‘fun strategy’. Whilst ‘slip-and-slides’ and global balls may be appropriate for Flight Centre – every organisation should draw upon their own unique culture when considering fun at work.
While our definitions may vary, the idea of ‘fun’ is something we all share – so the most important thing to remember is to make time for it!
As fun is more an attitude, not simply an action – injecting fun into a workplace may take a little bit of time. The good news is that it’s definitely worth the investment!
Here are a few Ideas to set your organisation on the right path:
There’s something truly wonderful about an organisation that has the ability to see happy and laughing employees as good, productive and loyal employees. When people are having fun, not only are they contributing to their own health and wellbeing – they are also in a better position to contribute more to their focus on the job. And at the very least, better performance driving healthy profits will have organisations smiling too!
Posted by Mel Armstrong.
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